We've got some molto bene news...
Vitto has scooped a Silver Award at the internationally recognised A' Design Awards! Turns out we're not just good at making delicious Italian food... our packaging is award-winning too. Mamma mia!
Looks that stop you in the aisle
Take a stroll down the pasta aisle and you'll spot plenty of pasta packs leaning into that rustic, traditional Italian look. Nothing wrong with that... but when we created Vitto, we wanted to shake things up.
From day one, our mission was simple: create a range with the value of private label, but the beauty and personality of a brand. Why should shoppers have to compromise? Great value and great design can and should go hand in hand.
So, we packed Vitto with bold colours, playful illustrations and heaps of Italian personality that capture the vibrancy of Italy's food and culture. Packaging that's impossible to ignore and, if we've done our job right, makes a beeline for your trolley.
And now, with a Silver A' Design Award under our belt, we'd say that's pretty good proof you really can judge a pasta by its packet.
Bellissimo... and award-winning
The A' Design Awards celebrate some of the world's best design talent, with thousands of entries judged by an international panel of experts.
We're incredibly proud that the creativity behind Vitto has been recognised on the global stage. Even more so because this award validates exactly what we set out to achieve: proving that shoppers don't have to choose between exceptional value and beautiful design. With Vitto, you get both.
This calls for a celebratory carb-loading session
A shiny award is lovely, of course.
But what really gets us excited is seeing Vitto in your kitchens, on your dinner tables and becoming part of your midweek "what's for dinner?" moments.
This award is the sprinkle of Parmesan on top of an already pretty tasty bowl of pasta.
Here's to more delicious Italian food, more colourful cupboards!
Grazie for being part of the journey. Now, if anyone needs us, we'll be celebrating the only way we know how... with a forkful of pasta.
