Ever felt torn between the allure of a stylish brand and the sensible savings of private labels? Well, toss that dilemma aside like overcooked spaghetti, because Vitto is here with a generous serving of both!
A Heritage Richer Than Our Tomato Sauce
Atlante are the clever people behind Vitto, and for over 30 years they have been the secret ingredient behind many of your favourite top-notch private label products in big name retailers, across lots of Italian speciality categories. We've mastered the art of delivering quality without the hefty price tag. With Vitto, we’ve waved our magic branding wand (those clever Marketing fairies!)—think vibrant designs, a sprinkle of fun, and a dash of community spirit. It’s called having your pasta and eating it too!
The Rise of the Savvy Shopper
Today's consumers are sharper than a Parmesan grater. They know that shelling out extra for a big-name brand often means footing the bill for their flashy ads. No wonder own-label products are boiling over in popularity! In the UK in 2024, of the nearly 200 million tonnes of pasta bought, 180m tonnes were private label pastas. (Kantar) That’s a lotta lasagnes, and some seriously savvy shoppers.
Vitto: Stirring Up the Pasta Aisle
But why should consumers have to settle for bland when they can have the best of both worlds. Vitto spices up your shelves with authentic, delicious products that bring together the flair of a brand with the value of own label. We're on a mission to make it easy for the UK to bring out their Italian side, with deliciously authentic Italian products that you would find in a typical Italian cupboard, with a cost that won’t have you muttering ‘mamma mia!’ down the pasta aisle.
If you are a pasta buyer or category manager looking to add a sprinkle of Italian magic to your shelves, look no further than the Vitto range.
Vitto, style and savings in one delightful bite!
Get in touch today to discuss becoming a stockist.
Buon appetito! 🍝🇮🇹
