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Vitto Vision

We want to bring tasty, affordable Italian food to UK kitchen cupboards, empowering and inspiring Brits to easily cook and eat like the Italians.

We combine traditional Italian values with the new generation of innovation in food products, more suited to modern lifestyles and schedules.

  • DELICIOUS
  • AUTHENTIC
  • TRADITIONAL
  • FLAVOURFUL
  • BALANCED

Vitto Values

VITTO our values italian

ITALIAN

At the heart of everything we do is a celebration of all things Italy. The Vitto range is inspired by the best of Italy’s ingredients, cuisine and culture, bringing an authentic taste of the Mediterranean to the UK.

VITTO our values expression

FUN

Vitto is an expression of the Italian passion and zeal for food (and life), from it’s vibrant packaging, to its feel-good flavours, every part of Vitto inspires you to have fun and get creative in the kitchen, to express your Italian side through the joy of food.

VITTO our values community

COMMUNITY

The ‘power of the table’ and the importance of community. Vitto brings the Italian way of eating to the UK, gathering in the company of loved ones, bringing people together, to share delicious food and precious time.

A tavola
non si invecchia*

*At the table you don't get old

  • DELICIOUS
  • AUTHENTIC
  • TRADITIONAL
  • FLAVOURFUL
  • BALANCED

Vitto's Voyage

Since 2021, Vitto has been spreading the joy of Italian flavours in Japan. With the introduction of some delicious new products, we decided the UK was ready for a taste