Autore: GTondini

Buongiorno, pasta lovers! Did you know that October 25th is World Pasta Day? Yep, it’s a real thing (and one of the best days of the year, in our humble opinion!) A whole day dedicated to celebrating our mealtime hero, so we thought we’d take this opportunity to sprinkle a little pasta love all over your kitchen.

Grab your forks and let’s dive into the delicious world of our favourite carb.

Mamma Mia, I didn’t know that!

• Did you know that the earliest recorded pasta recipe can be traced back to the 13th Century? And thus began the tradition of Nonna’s arguing over whose recipe is the best (hint: it’s YOUR Nonnas, of course!)
• There are over 310 specific forms of pasta known by over 1,300 documented names. We won’t list them all here but give them a google and check out these cool shapes: gemelli, campanelle and mafaldi.
• In Italy, the names of specific pasta shapes or types often vary by locale. For example, the pasta form cavatelliis known by 28 different names depending upon the town and region. That’s a lot of names for a little piece of pasta!
• According to the International Pasta Organisation, Italians consume an average of 600 million kilometres of spaghetti per year. This would be enough to wrap the entire planet approximately 15,000 times. You’d DEFINITELY need a bowl of pasta after all that! Phew!
• Naturally, when it comes to sheer volume of pasta consumed, Italy ranks top, with 23.5 kilograms per person annually, closely followed by Tunisia (17 kilograms), Greece (11 kilograms), and the United States (8.8 kilograms). Come on Britain, call yourself pasta lovers?!
• It’s a terrible faux pas to cut your spaghetti in Italy, regardless of what region you are in, it will certainly elicit a frown or two from our Italian friends! Why not grab a packet of Vitto spaghetti and practice your perfect fork twirl to really impress on your next trip to Italy.
• Spaghetti Bolognese is not a real Italian dish! (yep, we know!) or certainly not as the Brits would recognise it. On Italian tables the ragu would never normally be served with the slim spindles of spaghetti, but rather its thicker, flatter cousin tagliatelle, better able to carry the hearty meat sauce. But here at Vitto we don’t judge, and we won’t tell the Italians if you still want to eat your Bolognese sauce with spaghetti. (The clever humans behind Vitto all live and work in Bologna, so we fact checked all of this with them)

Why Vitto?

Here at Vitto, we’re passionate about bringing the true taste of Italy straight to your kitchen. From our high-quality durum wheat to our meticulous sourcing of products made to traditional recipes, we want every bite of Vitto pasta to feel like a mini trip to Italy (passport not required!).

With Vitto pasta in your pantry, the possibilities are endless. Pasta is your canvas, and the sauce is your paint—get creative!

The Secret Ingredient? It’s in the Durum Wheat! 🌾

At Vitto, we don’t mess around when it comes to pasta quality. Our pasta is made from 100% Italian durum wheat—straight from the sun-soaked fields of Italy. This golden grain gives our pasta that perfect al dente texture and bite, making it the perfect base for any sauce you throw its way. It's what makes our penne and spaghetti stand out from the crowd.

Penne: The Versatile Pasta That Always Gets the Job Done

Penne named for its ‘pen’ like shape - a good all-rounder, at its best when paired with a chunky sauce.

Spaghetti: The Queen of the Pasta Kingdom

Long, lean, and always stylish, spaghetti is the perfect pasta for twirling, and creating your signature ‘spag bol’ – sorry Italy!

Celebrate World Pasta Day with Us! 🎉

Perhaps the best bit about pasta, is the way it brings people together. Whether it’s a family dinner, a cozy date night, cooking for your friends, or a bowl of self-love, pasta is always there to make the moment a little bit more comforting and delicious.

So, get your favourite sauce simmering, boil that pasta water, and celebrate with a big, beautiful bowl of Vitto pasta. Trust us—World Pasta Day has never been tastier.

Head over to vittofood.co.uk and get ready to pasta-party like a pro! Buon appetito! 🍝🎉

Vitto is a fresh and dynamic new brand, arriving in the UK with one clear goal: to add a burst of Italian flavour to everyday meals. Following its success in countries like Japan, Vitto is now ready to introduce British households to the simplicity and joy of Italian cooking. With a carefully curated range of essential pantry items, Vitto makes it easy to enjoy authentic, high-quality Italian products right at home.

Italian Heritage, Everyday Convenience

At the heart of Vitto is a passion for genuine Italian ingredients. Our pasta range is crafted from premium durum wheat, ripened under the Italian sun and harvested with care to ensure the finest quality. Whether you're serving up a comforting plate of penne or a family-favourite spaghetti, Vitto’s pasta is designed to make every meal special. Complement it with one of our vibrant, tangy tomato sauces to recreate the timeless tastes of Italy with minimal effort.

Designed for Modern Kitchens

Vitto brings together the best of Italian tradition and modern convenience. The range is not only a delight for the palate but also for the eyes, with its colourful packaging and vibrant branding. Whether you're a home cook looking for authentic flavours or someone who just loves great food, Vitto’s products are made to fit seamlessly into your routine, turning ordinary meals into something special.

For cooking inspiration, visit our recipes page and discover delicious ideas to enjoy with Vitto products.

More to Come

While our launch focuses on pasta and sauces, this is just the beginning. Vitto is expanding, with plans to introduce more Italian pantry staples such as premium olive oil and high-quality tomato products. Our vision is to bring the true essence of Italian cuisine to kitchens across the UK, offering an array of products that capture the richness and simplicity of Italy's culinary heritage.

Be Part of the Vitto Story

With a beautiful new website that showcases our story, product range, and future plans, Vitto is excited to build lasting relationships with stockists across the UK. If you're looking to add something special to your shelves, Vitto is here to help. Visit our Trade page to discover how to become a stockist and bring the authentic taste of Italy to your customers.